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Premiumisation mix-shift

What nudging the drinks mix upmarket is worth

Saved on this device

Royalty & VAT

12%
%

Tiers — current volumes and the target mix

Current mix comes from the volumes you enter. Set the target mix % for each tier — total volume is held constant, so the target percentages are normalised if they don't add to 100.

Verdict

 
 

What this means