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You cut prices and you're selling more — but are you making more profit? Compare per-head, event by event.
In an events business no two days are alike, so you can't compare one event's takings with another's. This tool normalises everything to per attendee and compares your old, higher-priced menu against the cheaper trial menu within each event category — the closest you can get to like-for-like. It then projects your remaining calendar to answer the question that matters: more top line, but more bottom line?
Categories let the tool compare like with like — a rock crowd and a family show spend very differently. Edit the list to match your venue (comma-separated).
Enter each item's cost and price, plus the units sold over your historic period. Units are only used to work out the menu's blended margin — they don't need to match the events below.
Enter the trial menu the same way, with units sold during the trial. Cheaper items often have a better margin percentage but a smaller cash margin per unit — the per-head numbers below resolve that tension.
Log historic events under the old menu and trial-period events under the trial menu. The tool turns each one into spend, items and profit per head, so events of any size become comparable.
Averages are weighted by attendance. Categories with fewer than three events on either menu are marked low data — treat those with caution.
Enter how many events of each category you have left and their typical attendance. The tool prices the whole calendar twice — once on each menu's per-head economics — to project the full-year difference. Categories without data on both menus fall back to your all-events average and are marked †.
| Metric | Old menu | Trial menu | Change |
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What this means
Export Excel — saves everything to a tidy, labelled workbook you can edit by hand. Fill in the white cells, then import it back to reload the tool.
Export CSV — the same data as a plain text backup, handy for sharing or loading into other software.
Import file — reloads a previously exported Excel or CSV file, restoring everything.
PDF report — generates a formatted summary of the analysis, ready to save or share.
Reset to sample — clears everything and restores the built-in example data.