This tool plots your whole menu on a live matrix and builds a printable report. It needs a full-size screen to run.
Open on a laptop or desktop to run it with your own menu.
Send link to myself ← Back to all toolsMenu strategy
Plot every menu item by how well it sells and how much it makes — see at a glance what to feature, reprice, rework or cut.
Enter each item's cost (ex VAT), gross price and units sold — paste straight from a spreadsheet, or use the template buttons below.
Your menu items are grouped below by sales volume and contribution margin. Each category carries a recommended action.
Profitable but sell slowly.
ActionImprove menu placement, add a tempting description, or bundle them with a Star to lift sales.
Popular and profitable.
ActionFeature them prominently and protect the recipe, portion and price.
Low sales and low margin.
ActionCut them from the menu, unless you can rework the recipe to lower the cost or raise the price.
Popular but low margin.
ActionNudge the price up a little or trim the recipe cost — small gains add up over high volume.
The dividers mark the menu averages — items to the right sell above average, items above earn above-average contribution per unit. Contribution is gross profit after food costs, before labour and overheads.
Template
Download an Excel template, fill it in offline, then upload it back to populate the menu.
Save & restore
Save your menu and settings to a file you can back up, share, or reload later.
PDF report
Generate a formatted summary — the matrix plus every item's classification and recommended action.