Menu strategy
Menu Planning Tool
Compare your current menu with a proposed one and see instantly which makes more money — before you commit.
How to use this tool
Menu Planning Tool
When to use this tool
Use it before changing a menu — food, drink or both — or before changing a single item, to forecast whether the change will be more profitable. You can also use it after a change, to check whether it actually paid off.
Currency, tax & royalties
These live in the toolbar and work the same on every tool:
- Currency
- Pick your currency from the selector — it relabels the tax field to match your region.
- Tax rate
- Type your tax rate in the field beside the currency, or set it to 0 if you don’t want to factor in tax.
- Royalties / commission
- Optional. Switch on “Factor in royalties or commission” to open a panel where you set the rate with the slider (or type it exactly), rename it Royalty or Commission, and charge it on net or gross sales.
Menu planning features
What you enter for this tool, and what it gives back:
- Current menu
- The baseline you’re comparing from — today’s menu, or a past one (e.g. before a change you made last year). For each item set Food or Drink, its cost (ex tax), sale price (inc tax) and units sold. Rename it to suit.
- Proposed menu
- The menu you’re comparing against — a change you’re weighing up, or one you’ve already made. Units start matched to the baseline for a like‑for‑like read; change them only if you expect different sales.
- Budgeted C.O.S / GP
- Your food and drink cost‑of‑sales targets — or switch to gross profit. Each menu is checked against the blended target, weighted by its food/drink mix.
Your data
These buttons sit in the “Your data” panel at the foot of the page; the first five are the same on every tool:
- Download template
- Downloads a blank Excel template you can fill in offline.
- Upload template
- Reads a filled‑in template back in and fills the tool in one go.
- Save scenario
- Saves both menus and your settings to a file you can back up or share.
- Load scenario
- Re‑opens a comparison you saved earlier.
- PDF report
- Generates a clean PDF of the analysis, ready to save, print or share.
- Paste from GoodTill
- Opens a box where you paste the Product report from GoodTill, the hospitality EPOS (till) system — item names, quantities and unit prices are read in automatically (add food costs after).
- Import menus
- Inside that box, turns the pasted GoodTill data into menu rows — fill one side for the current menu, both for a current‑vs‑proposed comparison.
Jargon buster
- Contribution
- Net revenue less cost of sales and any royalty or commission — what a sale adds before labour and overheads.
- Cost of sales (C.O.S)
- What the product costs you to make or buy — ingredients, packaging and waste — usually shown as a % of net revenue. Excludes labour and overheads.
- Gross profit & %
- Net revenue less cost of sales; the % expresses it as a share of net revenue — the mirror of cost‑of‑sales %.
- Gross revenue
- The total the customer pays, including tax.
- Labour
- The wage cost of the staff involved, usually shown as a cash figure or a % of net revenue.
- Margin of safety
- How far sales could fall before you stop making a profit — the cushion between your forecast and break‑even.
- Net revenue
- Gross revenue with tax removed — all the margin maths is worked on this figure.
- Royalty / commission
- A fee paid as a % of each sale, charged on net or gross. Optional — switch it on only if your business pays one.
Royalty — rate and how it's charged
This table is wide — scroll it sideways to see every column.
This table is wide — scroll it sideways to see every column.
Budgeted C.O.S
Contribution comparison
| Metric | Current | Proposed | Change |
|---|
Figures shown are contribution — net revenue less cost of sales, before labour, overheads and other costs.
Revenue & cost breakdown
Current menu
Proposed menu
At a glance
Verdict — is the switch worth it?
Your data — import, save and share
Template
Download an Excel template, fill it in offline, and upload it back to populate.
Save & restore
Save your settings to a file you can back up, share or reload later.
PDF report
Generate a report of the analysis, ready to save or share.
Paste from GoodTill
GoodTill is an EPOS (till) system used in hospitality. Paste its Product report straight in and the tool reads item names, quantities and prices automatically.